User Experience Lead, Product, Agentic Apps and Data (OutSystems)

2023→

Leading a multidisciplinary team of Product Designers, UX Designers, UX Researchers, and Content Designers building experiences for agentic AI products. Took several major AI products from concept to release, all widely adopted across our user base. Driving UX strategy and connecting business goals, technical constraints, and user needs, keeping the human at the centre of increasingly complex systems.

Content Design Lead, Engineering, Operations (OutSystems)

2021–2023

Managed a team of six Content Designers across all product areas within Engineering, setting up and rolling out the first product terminology and taxonomy capacity at OutSystems. This role focused on establishing content standards and promoting a collaborative environment to ensure clear and consistent communication of technical concepts. I also increased the perceived value and impact of the practice, scaling the team from 3 to 6 Content Designers with different profiles and skillsets.

Content Designer, Engineering, Artificial Intelligence (OutSystems)

2019–2021

Played a foundational role in establishing the first Content Design practice at OutSystems within the Engineering Group, contributing to shaping the user experience for a Machine Learning-driven product. This involved owning large-scale projects end-to-end, from strategy to testing and validation, and collaborating closely with engineering and product teams to define and create user-friendly content for complex AI functionalities. I also contributed to the evolution of the practice and its assets.

Content Marketing Specialist, Marketing (Imaginary Cloud)

2018–2019

Drove marketing strategy planning and execution at Imaginary Cloud. Contributed with content and coordination of the editorial process for the Product Design Process book, published in 2019.

Latest certifications

Transforming UX through, AI Stanford Online

Becoming a UX Strategist, Nielsen Norman Group

UX Management Strategy and Tactics, Interaction Design Foundation

Education

Masters degree
Strategic Communication
Social Sciences and Humanities Nova University Lisbon
2018

BA degree
Communication & Culture
School of Arts and Humanities
University of Lisbon
2012