Machine Learning Builder is a no-code platform designed to democratize predictive AI models and integrate them seamlessly with the OutSystems development environment.

Senior Content Designer
Reporting to the Content Design Lead, I was fully allocated to the AI team. I joined during the discovery phase with the goal of hiding profound algorithmic complexity behind an intuitive, powerful interface for low-code developers.
As part of my content strategy efforts, I shifted the team's approach from feature-led UI to a narrative-led user experience, architecting the semantic foundation of the product.

Domain immersion & taxonomy standardization
Before writing a single word, I conducted deep systemic audits of dozens of user journeys within the product.
I created a centralized jargon-to-human taxonomy that became the source of truth for both Engineering and Design teams, bridging the mental-model gap between expert data scientists and everyday low-code developers.
Product-led growth and time-to-value
When I joined, there was significant friction in the tool already. We knew users were abandoning the process during a mandatory configuration phase.
I reframed the experience from a mandatory setup burden to a progressive, value-first onboarding flow focused on expectation management and reducing cognitive friction.
Systemic governance and scalable patterns
Keeping the experience consistent within the product and across the broader company ecosystem required abstracting one-off screens into a comprehensive content governance framework.

I redesigned the initial configuration, a critical friction point, into a welcoming PLG initiative to reduce abandonment rates.

To guarantee consistency, I created a scalable pattern system for all confirmation and cancelation modals. Titles confirmed actions, buttons were action-based, and destructive actions had strict, standardized fallbacks.

Because machine learning is complex, I used contextual tips and empty states to provide a well-informed happy journey. All guidance was focused on first-time usage, ensuring we guided users to better outcomes without adding permanent weight to the UI.
Machine Learning Builder is a no-code platform designed to democratize predictive AI models and integrate them seamlessly with the OutSystems development environment.

Senior Content Designer
Reporting to the Content Design Lead, I was fully allocated to the AI team. I joined during the discovery phase with the goal of hiding profound algorithmic complexity behind an intuitive, powerful interface for low-code developers.
As part of my content strategy efforts, I shifted the team's approach from feature-led UI to a narrative-led user experience, architecting the semantic foundation of the product.

Domain immersion & taxonomy standardization
Before writing a single word, I conducted deep systemic audits of dozens of user journeys within the product.
I created a centralized jargon-to-human taxonomy that became the source of truth for both Engineering and Design teams, bridging the mental-model gap between expert data scientists and everyday low-code developers.
Product-led growth and time-to-value
When I joined, there was significant friction in the tool already. We knew users were abandoning the process during a mandatory configuration phase.
I reframed the experience from a mandatory setup burden to a progressive, value-first onboarding flow focused on expectation management and reducing cognitive friction.
Systemic governance and scalable patterns
Keeping the experience consistent within the product and across the broader company ecosystem required abstracting one-off screens into a comprehensive content governance framework.
